Most people don’t even know the meaning of LEED. And, of those who understand its purpose, few are LEED certified. Therefore, it is up to you to spread the word about sustainable design. Not only will this lead to better designs in the future, but it will also help your business. As more people are familiar with LEED, the demand for your services will increase. Subsequently, everybody wins when you network with like-minded individuals. Try these tips to get started.
Stay Active on B2B Social Networks
When was the last time you reached out to someone on LinkedIn? Have you heard of the small business network, Staunch? Are you connecting with people in your local area on Alignable? My guess is that you may not even have heard of some of these platforms, let alone created a profile on them. Get to it!
If you have profiles set up, spend a few minutes and grow your connections with others. Find people with similar backgrounds to your own and request connections. Additionally, find people in parallel industries and connect with them, too. For example, if you’re an architect, then connect with a few electrical engineers and developers. The more connections you have, the more people can hear your ideas.
Write a Post About Sustainable Design
Did you know that whenever you publish an article on LinkedIn, it shows up in the feeds of your connections? This is a huge opportunity to remind people of yourself, your services, and your commitment to sustainable design. Your post doesn’t have to be long. One or two paragraphs is enough to get it in front of people. From there, you can drive them to your profile, or your website to learn more. Come up with a few timely topics and start publishing every week.
Encourage Others to Get LEED Certified
Talk to your friends and colleagues. Encourage them to pursue LEED Certification. It might sound like you’re creating competition for yourself. That’s true. But it’s also true that you’ll be creating a market for your services. See, the more people talk about LEED, the more people will want to incorporate it into their own plans. And, if you’re talking about it more than your competition, then you’re establishing yourself as an authority in the space. You’ll be the first person they go to when they need help.